# Great British Brand

Great British Brand is an independent open reference for British identity foundations, assets and expression.

The site helps designers, marketers, founders, operators and organisations use British identity assets with more care. It covers naming distinctions, national identity foundations, flag usage, colour references, source notes and practical guidance.

Great British Brand is not an official government, royal or institutional source. Where legal, ceremonial or regulated usage matters, users should check the relevant official body before publishing.

## Core pages

- Home: https://greatbritishbrand.com/
- Foundations: https://greatbritishbrand.com/foundations/
- United Kingdom Brand Foundations: https://greatbritishbrand.com/foundations/united-kingdom
- England Brand Foundations: https://greatbritishbrand.com/foundations/england
- Scotland Brand Foundations: https://greatbritishbrand.com/foundations/scotland
- Wales Brand Foundations: https://greatbritishbrand.com/foundations/wales
- Northern Ireland Brand Foundations: https://greatbritishbrand.com/foundations/northern-ireland
- Foundation colours: https://greatbritishbrand.com/foundations/colours
- Typography: https://greatbritishbrand.com/foundations/typography
- Language and naming: https://greatbritishbrand.com/foundations/language
- Assets: https://greatbritishbrand.com/assets/
- Flag assets: https://greatbritishbrand.com/assets/flags
- Colour assets: https://greatbritishbrand.com/assets/colours
- Downloads: https://greatbritishbrand.com/assets/downloads
- Institutions: https://greatbritishbrand.com/institutions/
- Methodology: https://greatbritishbrand.com/methodology
- Disclaimer: https://greatbritishbrand.com/disclaimer
- About: https://greatbritishbrand.com/about

## What the site covers

- British identity foundations
- UK, Britain and Great Britain naming distinctions
- Nation-specific identity guidance for England, Scotland, Wales and Northern Ireland
- Flag references and usage notes
- Practical colour references
- Asset downloads where available
- Institution colour and reference notes
- Source notes and methodology

## Use guidance

Use this site as a practical starting point for brand, design, communication and campaign work involving British identity. Do not treat it as legal, ceremonial or official guidance.